Merging a couple of CLs into one, since they collided in my client
and I'm lazy.

1) Fix up output in "go test -cover" case.
We need to tell the testing package the name of the package being tested
and the name of the package being covered. It can then sort out the report.

2) Filter out the _test.go files from coverage processing. We want to measure
what the tests cover, not what's covered in the tests,
The coverage for encoding/gob goes from 82.2% to 88.4%.
There may be a cleaner way to do this - suggestions welcome - but ça suffit.

Fixes #5810.

R=rsc
CC=golang-dev
https://golang.org/cl/10868047