The trace-viewer doesn't use the Go license, so it makes sense
to include the license text into the README.md file.

While we're at here, reformat existing text using real Markdown
syntax.

Change-Id: I13e42d3cc6a0ca7e64e3d46ad460dc0460f7ed09
Reviewed-on: https://go-review.googlesource.com/9882Reviewed-by: Rob Pike <r@golang.org>